The offer
One number had to do the selling: ₹18,000 off, for the 18th anniversary, across acting, anchoring, cinematography, direction, dubbing, editing, photography, script writing, sound and VFX.
The system
Every ad lives on the same dark film set under red light. Only the hero changes: an editor at the timeline, an actor in the spotlight, an anchor at the mic. One line of copy per course, the same price block in the same place, so the whole feed reads as one campaign.
What I made
The key visual, ten course ads, eleven stories, and the web, Facebook and YouTube banners.
