Case study / April 2024
Ancient Stone Flames opened as India's first lava-stone BBQ restaurant in Jubilee Hills. The launch needed a poster with heat and a reel that sold a table.
Client
ASF, via The Nirmith
When
April 2024
Role
Poster designer, video editor
Stage
Attract
1,284 likes
asf_grills ASF Grills, Jubilee Hills
Just now
01 / The story
The question
The reel opens on one line: "Why does ASF BBQ & Grill touch Hyderabad's heart?" Then it answers with what you can see: the lava-stone cooking method, fresh ingredients, sauces and marinades, expert BBQ techniques and a room full of happy tables.
What I made
The ad reel, edited with rhythm cuts and bold yellow titles in the brand's colours, and the "Erupting soon" launch poster in warm stone and fire tones. This reel is the one I'm proudest of.
02 / The work
The poster
03 / The next chapter
Design, campaigns, reels and content funnels. Tell me what you're launching, and I'll tell you the first thing I'd fix.