The brief
Sell tickets to Raas Garba, Holi, Bharatvasi and New Year nights to the South Asian community in London, against every other event that weekend.
The approach
Give each event its own world: devotional gold and red for Garba, explosive colour for Holi, black and gold for the masquerade. Keep dates, venue and ticket links readable at every size.
Starting from almost nothing
For Raas Garba Vol 2, the client's footage from the year before had been lost to corrupted data, so there were no clips of their own to cut from. The reels were built another way: the key visual animated, London locations, staged hand shots and motion design that sell the night before anyone has seen it.
What I made
Key visuals, Instagram and Facebook posts, A4 and large-format venue banners, stall signs, DJ line-up creatives and eight reels for ads.
