Case study / Aug to Dec 2025
An 18-year-old film school added AI to its courses. The city needed to hear it, and admissions needed to follow.
Client
FTIH Film School
When
Aug–Dec 2025
Role
Lead designer, visual strategist, editor
Stage
Attract → Trust
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ftih_hyderabad AI-Powered Film School
Just now
01 / The story
The hero image
I generated the characters with AI, then rebuilt the scene by hand: compositing, relighting, retouching and upscaling. AI alone could not hold accuracy at billboard size; the hand work made it printable.
The rollout
25 by 5-foot flex banners for Hyderabad and Vijayawada, a seven-day countdown, launch posters, Google Ads, website and YouTube banners, end cards, and an explainer video for the AI Photography course with an AI voiceover, which I edited.
02 / The work
ftih_hyderabad We are launching our new courses with AI integration. Swipe through every course.
ftih_hyderabad Flat 70% off AI courses, inaugural offer. Swipe for your course.
Launch posters and print · incl. the 199 x 153 cm main-entrance banner
AI course launch · Instagram carousel · 10 slides
70% off AI courses · Instagram carousel · 10 slides
One carousel per course · 9 courses, 2 slides each
Course offer posters
Year-end offer
Google Display ads · all 21 sizes, shown at real proportions
Web, YouTube and Facebook
Profile pictures
The countdown · 7 days to 2
03 / The next chapter
Design, campaigns, reels and content funnels. Tell me what you're launching, and I'll tell you the first thing I'd fix.