The problem
During Navratri, people buy Garba passes and then their friends cancel. They end up with passes and nobody to go with.
The idea
Comment "SQUAD", fill a short form, and get matched with five people near you who share your Garba vibe: Dancer, Chiller or Creator. Then meet them in a private Instagram group.
The funnel
Scripted reels and swipeable carousels for attention, backed by ₹4,411 of ads. A reel that answered "Is this a scam?" head-on for trust. A comment trigger, DM and sign-up form to convert. Private squad groups, giveaways and a "tag us" closing story to keep the audience for the next event.
What I made
A 40-slide design system with custom dandiya vectors, carousels, ad carousels, story sets, campaign images made with AI and finished by hand, every reel (shot, presented and edited by me) and the motion-graphics cut of Reel 07.
