The brief
Get students and young photographers to enter a World Photography Day competition, and keep them talking about it until the deadline.
Two looks, one campaign
A bold black-and-red competition look for the announcement, the "Candid Clicks" theme, prizes and terms. A warm illustrated character with a camera for how to enter, the countdown and the deadline extension, so every reminder felt friendly instead of pushy.
What I made
Announcement and theme posts, prize and terms posts, how-to-enter and deadline-extension posts, a two-day and one-day countdown, and a 6 by 6-foot banner for the campus.
